To Blog, Or Not To Blog…

That is the question that a lot companies may ask. Blogging has come a long way since the 90s, where millions of people started up these nifty websites designed around sharing nonspecific information. As times have changed, the blog has become much more than a bulletin board for people to share recipes or vent about their day. Blogs have become a means for people to generate small passive incomes, and for business to attract more traffic. We’ve seen many successful SEO companies blog and attract great traffic and business because of it.

When To Blog

Research has shown time and time again, how blogs have significantly improved website traffic and profits for businesses. So long as they are done well and kept relevant, there is no reason to not add a blog. As an example on how to properly blog, an auto repair shop would not use one that discusses world news. They would however, want to invest in an educational blog regarding auto repair. Topics would include things like “How To Check Fluids” or “Tricks to Changing A Flat”. Using Gainesville SEO content in their blogs could help them not only generate more traffic, but also grow in acclaim, depending on how helpful and relevant the content was. Blogs though, can get tedious and detrimental if they are not kept up with, or they stray too far from the topic of the business. So if there is a legitimate theme and an ability to supply appropriate SEO content on a regular basis, then the answer would be to blog.

When Not To Blog

It takes a lot of work to properly maintain a thoughtful, engaging, and relevant blog. If it cannot be made a priority, then it should not be considered. Beyond the work that goes into creating a website for a business, there must also be work put into it to maintaining it. The only time a business should not consider blogging, is when there is not the time, means, or motivation to see it through.

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